14 DAY TRIAL // Apple has posted a new TV ad for the iPad 2 with hints that its post-PC device is only just warming up, as competitors are struggling to catch up with the original iPad launched early last year.
The second TV ad shot by Apple for the iPad 2 so far, “If You Asked” promotes various activities that work best on a tablet, such as reading an interactive book, or analyzing an ultrasound exam.
(For those who want to skip to the viewing, the ad is embedded below).
Apple believes the device fits pretty much everyone, from parents to infants, from CEOs to physicians - not just for fun, but also for practical use in work environments.
“If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it's groundbreaking. To a CEO, it's powerful. To a teacher, it's the future. If you ask a child, she might call it magic. And if you asked us, we'd say it's just getting started,” says the voiceover in Apple’s new iPad ad.
Without a doubt, the last line doesn’t just refer to the iPad 2, but to the original iPad, and to the iterations to come.
The company headquartered at 1 Infinite Loop, Cupertino, California has historically avoided to name the increments of its product iterations in marketing materials, as it prefers to refer to them as single entities that evolve over time.
In this case, ‘iPad’ is just getting started as Apple foresees great potential for the post-PC device.
The tablet has surpassed the expectations of Apple themselves, let alone analysts who now agree that iPad is eating away at the market-share of multiple device categories, including desktop computers, laptops, and other portable devices.
Ads like “If You Asked” are doing a great job at explaining why this is happening, and we can expect similar ones to emerge in the near future.
One thing we miss, though, is Apple’s “Get a Mac” campaign. How about you?