Apple Says "Get A Mac. Say 'Buh-Bye' To Viruses"

Apple has taken off the gloves, and has started playing hardball. In the latest issue of Apple eNews, the company discusses the issue of viruses, and other security concerns, and they put it very bluntly… "Get a Mac. Say 'Buh-Bye' to viruses."


"It's really sad that so many people have to be wary about opening email, visiting websites, chatting with presumed 'buddies,' or downloading music, photos, movies or other files over the Internet.
No one should have to zealously guard their computers against spyware, viruses, trojan horses, or various other types of malware. Or run a bewildering assortment of (quickly obsolete) virus-protection apps. And no one should have to run a computer to a nearby computer store, so it can be 'cleaned' on a routine basis.
Do you know why people put up with that? If their cars didn't drive where they wanted to go; their TVs didn't play what they wanted to watch; or their phones didn't connect to the party they called, how long would they keep using them?"

The new 'Get a Mac' campaign has already started a lot of talk, specially the ads that take on viruses and how Macs just work. Now it looks like Apple is taking it even further, just as Microsoft is starting to offer to plug the holes that they themselves left in their OS.

So far, Apple is currently preaching to the choir, as anyone who is not already interested in Apple is unlikely to see this latest take on the OS X versus Windows security debate, but they may still follow up on more public channels.