Apple Revamps Apple Store Services

Apple’s retail stores have long been an integral part of the Apple experience and a major driving force in the sales of both Macs and iPods. But, despite the success of the Apple Stores, the Cupertino company is not resting on its laurels, instead adjusting certain retail services, as well as introducing new ones.

• Personal Shopping: The best way to learn about, and test drive new products, is with a face-to-face shopping appointment at the Apple Store. Pick a time online, come into the store, and we’ll be here with all the help and information you need. Personal Shopping is a whole new way to shop at the Apple Store. A free service where you and a dedicated Mac Specialist explore and test-drive products to find out which ones are best for you. We know the store can be busy, so when you’re ready to talk, Personal Shopping is a way for us to give you our undivided attention.

• One to One: There’s no better way to learn more, or learn it faster, than with One to One personal training sessions at the Apple Store. Our trainers — experts in all things Apple — create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. All for just $99 per year. Personal training sessions are designed to move at your pace and provide the support and guidance you need, whether you’re new to Mac or ready to master the latest pro software.

• ProCare: Priority support at the Apple Store. Get the service you need, when you need it most. ProCare membership starts with a complete setup of your Mac. Then stay up and running with premium benefits like same-day service at the Genius Bar, Rapid Repairs, yearly tune-ups, and more. All for just $99 per year, for up to three computers. Ask a Mac Specialist about ProCare. Your Mac will thank you.

Those who are already ProCare members will recognize that the new One to One service used to be the personal training that was one of the most popular ProCare services. While the two have split, those who joined ProCare before May 2, 2007 will continue to take full advantage of the new programs for the remainder of the membership at no additional cost. However, new customers will have to choose between one or the other, or pay twice as much to take advantage of both.

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