Create interactive projects for iAd, Apple’s advertising platform

Mar 12, 2014 17:26 GMT  ·  By

Apple today released iAd Producer 4.1.2 Build 4146, an updated version of the company’s digital toolset for creating rich, interactive multimedia ads for iOS devices.

According to Apple, “iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd.” The software is basically a digital toolset that ad producers can employ to make motion-rich content with point and click actions, thanks to the automatic management of the HTML5, CSS3, and JavaScript code behind the iAd.

That’s not to say advanced users are left behind. Developers can open sophisticated JavaScript tools for editing and debugging, optimize the performance of the ad, “and with a few clicks helps you to submit it for certification to launch on the iAd Network,” Apple says.

According to the changelog accompanying iAd Producer 4.1.2 Build 4146, “This release provides improved compatibility with iOS 7.1.”

Requirements include a 64-bit Intel-based Mac with OS X Mountain Lion 10.8.4 or later, iOS SDK 6.0 or later for simulating iAd content, iTunes 11 or later for iTunes LP and iTunes Extras, and iBooks Author 2.0 or iBooks 3.1.1 for iBooks Author Widget support. To download iAd Producer 4.1.2, you’ll also need roughly 300MB of free disk space.