Having participated in the (PRODUCT) RED campaign against AIDS for almost a decade, Apple is now shipping the RED version of the iPhone Bumper, an accessory that protects your shiny Apple handset from bumps and scratches.
Proceeds from your
(PRODUCT) RED purchase of an iPhone bumper will go to the Global Fund to fight AIDS in Africa.
The product is made of durable rubber and molded plastic allowing users to easily fit it around the edges of their iPhone for a splash of color and an added layer of protection.
The company headquartered at 1 Infinite Loop, Cupertino, California says “It’s a fun and unique way to personalize your iPhone 4S or iPhone 4.”
Bumpers are compatible only with the iPhone 4 released in 2010 and the iPhone 4S released last year.
In case you were thinking of grabbing one for your upcoming iPhone 5, Apple says “They will not work with any other iPhone model.”
“Sometimes one small act has the power to make a very big difference. When you buy a (PRODUCT) RED iPod nano or iPad Smart Cover, Apple gives a portion of the purchase price to the Global Fund to fight AIDS in Africa,” reads a description over at
apple.com/ipod/red.
The company tries to entice buyers noting that more than 1,000 babies are born with HIV every day and that, in a few years from now, that number could be brought down to zero.
“(RED) works with companies like Apple to fight for an AIDS free generation by 2015 by creating (PRODUCT) RED merchandise,” says the Mac maker.
“And it directs up to 50 percent of gross profits from the sale of those products to the Global Fund to help fund AIDS programs in Africa.”
Apple’s initiative alone has generated around $200 million / 161€ million for the Global Fund.
“Now you can make an impact, too, by purchasing a (PRODUCT) RED iPod nano or (PRODUCT) RED iPad Smart Cover,” Apple concludes.
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