The land of consumerism gets treated to iTunes Gift Cards

Nov 29, 2013 08:36 GMT  ·  By

If there’s one place you can be sure people will step on each others’ corpses to get a discount, it’s the US. But Apple strangely isn’t cutting its prices for Black Friday in America. Instead, it offers gift cards.

Just like in Australia and New Zealand, Apple’s Black Friday deal in the United States is a complementary gift card which you can spend in iTunes on apps, music, books, and so on. The products themselves aren’t discounted.

It isn’t immediately clear why Apple chose Europe to offer discounts, but not the United States, Australia, and New Zealand, all huge markets with immense buying power.

As the advert pictured above shows, buying an iPad Air today in the US nabs you a free Apple Store Gift Card worth up to $75 (around €55). The tablet remains priced at $499 (€366).