Apple Puts Orange Windows on Upcoming Amsterdam Store

Apple’s first retail location in the Netherlands is about to open, perhaps as soon as February 18. The Mac maker has ordered stunning orange window coverings for the store with typical "opening soon" signs written in white.

MacRumors points out that several Dutch sites, including One More Thing [Google translate] and iPhoneclub.nl [Google translate], have scrambled to reveal the store in photos, one of which is available above for your viewing pleasure.

The three Apple logos stacked vertically are a pun related to the three crosses found in Amsterdam's coat of arms, while orange is the nation’t flagship color. The store is located in the landmark Hirsch building in Amsterdam.