Apple Pulls “Flexible Display” Job Advert

A job listing seeking optical engineers has been pulled by Apple

By on April 11th, 2013 11:18 GMT

Apple has removed a job advertisement seeking experts in emerging display technologies, including flexible screens, after widespread speculation that the company was developing a bendable device.

Although it’s been rumored for quite some time that Apple is developing a new device that uses bendable glass, the Cupertino company is yet to wow the world with such a product.

Numerous patent applications signed Apple Inc. have also surfaced, hinting at several potential devices that may use flexible displays, in one embodiment or another.

However, Apple itself has now confirmed its intentions to develop (not necessarily sell) a device that employs flexible screens.

A job advert spotted on the company’s site yesterday said, “Apple Inc. is looking for a Display Specialist to lead the investigation on emerging display technologies such as high optical efficiency LCD, AMOLED and flexible display to improve overall display optical performance.”

The job listing has been subsequently pulled from Apple’s Jobs site, after the media kicked off speculations that the company was developing a bendable iPhone.

The Cupertino, California-based computer giant was specifically seeking someone to “Analyze the trade-offs between design, process, optical performance, and implementation feasibility,”

The new recruit was required to have “Hands-on experience and proven track of record in design, development and technical investigation of display technologies.”

Another requirement was “In-depth understanding of display technology, particularly LCD & OLED design & optical performance trade-offs, including optical design, viewing angle, color and white point management, gamma and dimming control, visual performance and artifacts; and characterization metrics.”

The only device Apple could (and would) release this year sporting a flexible display is the much rumored iWatch.

Smart watches are not a new invention, but Apple is believed to milk the concept for all it’s got.

For example, Apple’s iWatch would communicate with the company’s entire range of devices, including the Apple TV, where it could also double as a remote.

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