14 DAY TRIAL // When announcing the results of their previous quarter, Apple hinted at an upcoming transition, which got everyone's interest. Now, Apple is preparing a rather atypical press event, which might or might not be connected to the aforementioned transition, but will definitely be related to the Mac.
Apple is gathering members of the media and analysts to the company's headquarters in Cupertino on Tuesday, August 7th, for a press event. Previously, the company used e-mail for drafting and issuing digital invitations, but this time, news of the event was initially spread Tuesday afternoon via phone calls from Apple's media relations personnel. While no details were given, Apple representatives were reportedly very clear in expressing that no iPhone or iPod product announcements were in the cards. While the company has many other products and services that could be the subject of this event, it is most likely that the Mac will be the center of attention here.
The event will begin at 10:00 am PDT at the Apple Town Hall on the company's Cupertino-based campus -- the same venue used for the introduction of the Intel-based Mac mini and iPod Hi-Fi last February. Once again, seating is said to be extremely limited.
Though nothing is known for sure, talk of the new generation of 20- and 24-inch iMacs, which have been the subject of rumors for a long time now, might finally make their appearance. These new iMacs have been unanimously reported as having a redesigned case and come bundled with a new super-slim keyboard, photos of which have made rounds on the web. Another possibility is that the even will also have something to do with company's long-awaited iLife '08 and iWork '08 software suites, which were initially reported to make their appearance at the beginning of the year, with Leopard. It would seem that those reports were right as with the Leopard delay, both suites have slipped back into obscurity. Whatever the actual announcement may be, it will have to be rather big in order to not be perceived as lackluster after the hype of the iPhone.