Because of growing competition from music streaming services like Spotify and Amazon’s online music store, Apple has made it "a top priority" to revamp the entire iTunes experience, not only for music and video, but also for apps and books.
It has long been rumored that Apple will be forced, at one point, to break down the iTunes Store into several individual apps for desktop and mobile users alike.
iTunes and the App Store are available as separate apps on iOS, but it isn’t quite what Apple has in mind for the desktop experience.
This, according to 9to5mac, whose sources explained that “the new design is said to be even simpler and more user-friendly than the current design.”
Word has it that the transition will be swift, and that “Apple is working on ways to enhance the speed and efficiency of finding new content, such as songs, videos, and applications.”
With interactivity being “the cornerstone element” of the all-new iTunes Store, the company is “looking to make the iTunes Store a much more engaging experience,” 9to5 claims to have learned.
This would mark the first major iTunes Store redesign in roughly three years. Apparently, the improvements Apple made in late 2009 don’t cut it anymore for the terabytes of content being made available through its interface.
Although this remodeling is only a rumor for now, the first piece of evidence may already be available - the standalone iTunes U application Apple introduced last month during its education event in New York City.
Serving up just the content students need, iTunes U is a place where you don’t get confused by the diversity in offerings. Many believe this is only the next logical step for the iBookstore, and the iTunes Music store.
An announcement could be only a few months away, with Apple’s annual Worldwide Developers Conference approaching this summer.