Fifteen locations on five continents, all shot in a single day
Apple surprised us today with an all-new video dedicated to the Mac’s 30th anniversary. The company sent 15 camera crews all over the world to show how people have come to use Apple products today.On a specially designed page on its web site, the Cupertino company states, “On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world.”
“On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.”
The camera crews were actually iPhone crews, according to the Mac maker. They used the amazing capabilities of the iPhone 5s to document people doing cool things with Apple computers.
Apple says that video from each location was beamed over to a command center in Los Angeles in real time via satellite or cellular signal, making it possible for one director to handle all fifteen feeds simultaneously.
“Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days,” says the company.
“Every single day, people are doing incredible things with the Mac and the technology it has inspired. We couldn’t think of a better way to demonstrate that fact than to capture one of those days unfolding. Or a better day to do it than the 30th birthday of the Mac,” it adds.
The video shows archeologists creating 3D renderings at a Pompeii site, a journalist editing footage on his Mac from the back of a jeep in Puerto Rico, and even scientists and the Large Hadron Collider using Macs to make those little big bangs possible.
Visit Apple’s web site for the full scoop and enjoy!