14 DAY TRIAL // Apple is promoting its iTunes Festival initiative enticing them to tune in either through iTunes, or by downloading the official iPhone app for free.
Via the section dedicated to news, updates, and tips from the iTunes Team, Apple announces that “iTunes Festival brings you 31 consecutive nights of live music from the Roundhouse in London, and you can view it all for free on your computer, iPhone, iPad, or iPod touch.”
To access the musical goodness, all a user needs to do is either click the iTunes Festival banner on the main iTunes Store page on their computer, or download the free iTunes Festival London 2011 app from the App Store.
Music fans will be able to navigate the calendar of artists and watch them perform live each night (BST time).
On the portable front, iPhone and iPad users will be able to access the Gigs tab in the app to display the calendar, as well as the Live tab to watch the current concert, or the countdown to the next gig.
The Cupertino tech giant also promotes AirPlay, encouraging users to stream the concerts to their television via Apple TV.
If you miss a concert, you’ll be able to watch it later:
“Don't worry if you miss a live show -- on-demand streams of most concerts will be available for a limited time after the performances, and you can also download and own concert EPs,” says Apple.
According to the original announcement in June, the lineup includes Coldplay, Linkin Park, Foo Fighters, Paul Simon, Bruno Mars, Adele, My Chemical Romance, Duran Duran, Lang Lang and Moby and others.
The official iTunes Festival London 2011 app is localized in English, French, German, Italian, Spanish. It’s compatible with iPhone, iPod touch, and iPad and requires iOS 4.1 or later.