Apple Makes 1,400 App Store Approvals in One Day

In what seems like an accurate app-tracking business, AppShopper posts new iPhone app titles and updates on its site the instant they’re approved by Apple. The service is similar to that provided by Apptism, another well-known tracker of App-Store activity.

On Friday, last week, AppShopper was astonished by the number of apps approved by Apple in a single day. With close to 1,400 approvals occurring on Friday alone, the tracker decided to post its findings in the form of a written report complete with graphs.

“At the end of last week we saw a massive number of App approvals on the iTunes App Store,” the report in question reads. “This resulted in a over [sic] 1300 apps (of which over 300 were games) appearing in one day alone. We had heard Apple had had quite a back log of approvals, so hopefully, they have cleared the queue for now,” the tracker adds.

Providing charts for the number of “apps” approved by day, as well as for the number of “games” approved by day, AppShopper hopes to shed more light on App-Store submission and approval trends. However, the tracker has failed to note exactly how many of those 1,400 approved apps were new titles, and how many of them were mere updates to the existing apps hosted in the venue.

Undoubtedly, the news isn’t surprising to some, with Apple recently confirming that its App Store is packed full with no less than 75 thousand applications for iPhone and iPod touch. The numbers continue to grow fast.

Apple has been widely criticized for its slow approval process of iPhone apps, coupled with the lack of transparency when rejecting certain programs. However, readers should note that the online venue making a dent in the portable universe is still young, while Apple still has to iron out bugs and come up with policies that play out in everyone’s favor – customers, developers, and Apple itself.