“Imagine what you could do here.” That’s the tagline used in most job adverts at Apple.com. Next to it, Apple adds a few more incentives, such as credits for inventing something cool.If you want to change the world and have deep technical / technological know-how, chances are you’ll fit in at Apple.
Their job adverts usually include mile-long requirements, both in training and in education, but they’ll probably take anyone who dazzles them face-to-face.
For example, “There’s a person here who was so intent on forming an invisible seam on the iMac that he invented an entirely new process of welding,” reads an advert on the front page of Jobs at Apple.
Showing the iMac’s beautiful aluminum stand, the banner aims to inspire those who wish to become the next inventor of the next small thing in Apple’s next big thing.
Another banner states, “There’s a person here who created a new way for app developers from all over the world to get paid – a system so innovative, a patent is in the works.”
Apple shows a photo of an iPhone – not even its latest one. You get the idea.
Finally, “There’s a person here who created a power cord that attaches magnetically and breaks away easily, so that kids and laptops no longer go crashing on the floor,” Apple boasts.
The company is of course talking about the revolutionary MagSafe adapter cord which uses magnets to attach itself strongly enough to deliver an uninterrupted flow of electric current, but lightly enough so that any nudge won’t topple the laptop. Brilliant!
Apple’s Jobs site lists openings in almost every area of expertise you could imagine, from Hardware and Software Engineering to Real Estate & Development, Sales, Operations, and even HR positions like… a Dishwasher.
The Cupertino giant also attempts to inspire future candidates by stating the following message on its website.
“We’re perfectionists. Idealists. Inventors. Forever tinkering with products and processes, always on the lookout for better. A job at Apple is one that requires a lot of you, but it’s also one that rewards bright, original thinking and hard work. None of us here at Apple would have it any other way.”