“You have the power to create, shape, and share your life”

Apr 23, 2014 14:19 GMT  ·  By

A new iPhone commercial is available from Apple featuring the tagline “You’re more powerful than you think.” The company demos a handful of apps that take advantage of the iPhone’s core features along a catchy pop-rock score.

The ad has its own web page on Apple.com, which begins with an inspiring message from the Cupertino giant (below), in what suggests that Apple has kickstarted an all-new campaign.

“You’re more powerful than you think. You have the power to create, shape, and share your life. It’s right there in your hand. Or bag. Or Pocket. It’s your iPhone 5s.”

Of course, these powers are within us with or without the pricey handset, but Apple’s video does make a great case for the phone’s capabilities. The California company demos AmpliTube, an amp app for guitarists, Luminair, the smart DMX lighting control, utilities like Word Lens, which instantly translate printed words using your built-in video camera, and Instant Heart Rate, which uses your iPhone's camera to detect the pulse from your fingertip.

The commercial is embedded below for your viewing pleasure, and you can visit the Powerful site and see the campaign up close, as well as get direct App Store links to all the software titles featured in the ad. Apple also offers handy social buttons to let you instantly share the campaign with others.