Apple Has Customer Satisfaction on Its Side as 2012 Kicks Off

A late December survey by ChangeWave looking at smartphone demand trends has found that demand for Apple’s iPhone remains “incredibly strong more than two months after the iPhone 4S release”.

Better than one-in-two (54%) respondents planning to buy a new smartphone in the next three months said they would grab an iPhone.

ChangeWave remarks: “Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.”

At the other end of the spectrum, Samsung has more than one phone waiting on the launch pad. As the Korean vendor continues to expand and refresh its Android phones, including the flagship Galaxy line, Apple will continue to rival it only with the iPhone.

The reason for the iPhone’s extraordinary demand, as ChangeWave puts it, is its “industry leading customer satisfaction rating.” According to the survey, three-in-four iPhone owners (75%) said they were Very Satisfied with their Apple handset.