No matter what some people may think about Apple and their products, the value of the company keeps going up, and it's not only the fact that there are rumors about the intention of introducing cell phones next year or the ever increasing sales of iPods or MacBooks. Things are big, and Bloomberg says that "Apple Computer Inc. Had its 12-month share price estimate raised to $93 from $84 by Banc of America Securities, which cited higher sales of laptop computers."

I am not crazy about cell phones or iPods yet, but only thinking about what we can get from the future Apple cell phones makes me wish I had one before even seeing its specifications, and I know I am not the only one feeling this way; but getting back to the notebooks, I can tell you that a rise of 20 percent in sales is expected by the end of 2008, at least that's what analyst Keith Bachman predicts, and I can't find any reason in denying that.

But why would you choose a laptop from Apple? The main reason is that this company is working hard on making their laptops able to run both MacOS and Windows as well as possible, and this is enough for me.

Even more, Bachman says that iPod sales will go up 12 percent and desktop computers by only 3 percents; but, as long as the way is up, everything's fine, and let's not forget that in the last quarter, the Macintosh computer sales grew by 30 percent, according to a statement made last month. Finally, the company's shares have risen 28 percent this year, and this should complete the image.

All this being said, I have one question for you: did you get your Apple shares today or not?