14 DAY TRIAL // When Apple announced WWDC 13 last year, the company dropped an unusual hint regarding the next-generation iOS and OS X, with Phil Schiller saying “We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”
You can’t get more confirmation than that from a company where secrecy is a religion. Yet, somehow Apple let that one slip. Well, if you’re hoping this year’s announcement bears any clues to iOS 8 and OS X 10.10, think again.
Apple’s marketing guy is again quoted, but this time around he refrains from mentioning anything new, other than better coding technologies (emphasis ours).
“We have the most amazing developer community in the world and have a great week planned for them,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“Every year the WWDC audience becomes more diverse, with developers from almost every discipline you can imagine and coming from every corner of the globe. We look forward to sharing with them our latest advances in iOS and OS X so they can create the next generation of great apps.”
Admittedly, WWDC is about writing code, something Apple cannot stress enough in a warm message sent out to developers two months head of the event. But everyone knows that the opening keynote holds one or more announcements, such as a new version of iOS, or even a new iPhone, a new Mac, or a new iPad. Some hope the iWatch will be finally announced.
Neither Phil Schiller’s comments, nor the press release itself bears any indication that the company will announce an altogether new product.
“At the five-day conference, developers from around the world will learn about the future of iOS and OS X, enabling them to create incredible new apps with innovative features. WWDC will also feature more than 100 technical sessions presented by over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies, as well as the popular Apple Design Awards, a showcase of the most outstanding apps available through the App Store and Mac App Store.”
That’s pretty much all Apple has to say for now about its upcoming event, so don’t keep your fingers crossed for any major unveilings. However, you can be sure the tech giant will have something new for developers, whether it’s an iOS 8 preview, a beta of an all-new OS X iteration, or both.