Apple Did Samsung a Favor by Going After Galaxy Tab 10.1

All the time and resources Apple spent trying to get the Galaxy Tab 10.1 completely banned in Australia appear to have ultimately had the opposite effect.

Granted, Apple did get an early victory and convinced the first judge who oversaw the case to issue an injunction against the tablet.

This prevented Samsung from selling it in that region until about a week ago, when it finally started shipping.

The appeal went in Samsung's favor, even though the sales were delayed until it was decided if Apple gained the right to appeal (it didn't).

Now, Apple is faced with the cringe-worthy fact that all the legal bickering brought the Galaxy Tab 10.1 so much media coverage that Samsung is actually benefiting from the ordeal.

After all, if Apple thought the Tab was dangerous, then customers can only assume it actually is as good, if not better, than the iPad.

“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective,” said Samsung Australia's Vice President of Telecommunications, Tyler McGee.

Samsung intends to sell the Tab as aggressively as possible, as it doesn't have much time left of the holiday season.

Also, the company means to launch a 7.7-inch model before the year is out, as well as an 8.9-inch version in early 2012.

No doubt, CES 2012 will see both of those on display, along with the Tab 10.1 itself and whatever else the company decides to prepare for the occasion.

In the meantime, Apple is going to rebuild its case in Australia and continue its campaign against the Android tablet in all the other parts of the world where it started similar court actions (Germany, The Netherlands, the US etc).