When Apple is not the one suing everybody else and is in fact the one having to defend itself from the accusations, there are always impressive strategies we all should learn from.
In this particular patent spat, Apple is reportedly
not denying infringing on Samsung
’s legally awarded patents.
Not only did the Cupertino giant acknowledge the IP theft, but it started a childish bargaining on how much it should pay.
The attitude is indeed childish, as Apple refuses to “play” at all in Samsung
’s game and claims that because they’ve never paid such high license fees before, they shouldn’t pay them now.
The momentary result, as Samsung correctly pointed out, is that Apple never made any proposal or counter offer and just refused to pay the amount. Samsung
asked for 2.4% of the final selling price of Apple’s infringing devices and, while that may amount to a serious sum, it’s much less than what Apple asked Samsung to pay when it was decided that the Korean company was the one infringing the other’s patents.