Apple CEO Visits Store in Beijing

Tim Cook even took the time to have his picture taken with fans

Sina Weibo (China’s own Twitter) broke news today that Apple’s Chief Executive Officer, Timothy Cook, arrived at one of the five Apple retail locations in mainland China at around 11 a.m. this morning.

According to the post, Cook was eager to visit the company’s store in Joy City, a shopping mall situated in Xidan, Beijing.

This is not the biggest Apple store in the country, nor is it the best-looking establishment of the total five in China. However, there is something special about it. Something that a CEO would pay attention to for a timely visit. Revenue!

According to, the store opened September 26, 2010 and registered record sales of about RMB 380 million in its debut day - “the Xidan-based Apple Store topped all the Apple Stores in the planet in terms of consumer traffic and transaction volume,” reads the piece.

During his visit at the Xidan store, the Apple CEO also took a moment to have his picture taken with an Apple fan (pictured left).

Some speculate that Cook’s visit to China will also include talks with the country’s wireless operators to carry the next-generation of iPhones.

Cook has been known to take his CEO duties as serious as possible, but he has been showing his human side a lot as well.

Carrying out a tradition instated by his former boss and close friend, Steve Jobs, Cook now makes it his job to answer fans’ emails, and get acquainted with the customers’ needs in a personal manner.

He also isn’t short of any showmanship, although granted, he’s no Steve Jobs on stage.

Nor should he be. If our memory serves us right, it was one of Steve Jobs’ dying wishes to have Apple management trust their own gut, not wonder what Steve Jobs would have done.


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