Apple Buys HTML5 Company Particle

Apparently in an effort to bolster iAd and iTunes divisions with “talent”

By on October 17th, 2012 09:34 GMT

Apple has reportedly bought out Particle, an HTML5/web-app design firm, for the sole purpose of bolstering “talent” within the company. The purchase price remains undisclosed.

Cnet has the specifics, reporting that the deal was signed last month giving the handful of employees that stayed on the title of “creative technologist.” There’s also one “user interface engineer.”

Particle is known to have worked with the likes of Google, Sony, Motorola, and even Apple.

According to people who were briefed on the specifics of Apple’s acquisition, the deal was simply made to rack up talent, to bolster current services.

If the company’s description is any indication, those services would include the iAd division and iTunes.

“Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great Apple relationships and execution experience around iAds, iTunes Extras, and Apple.com,” says Particle. “We have participated in and piloted much of the technology which will display the next generation of advertising and deliver media content for the next decade.”

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