14 DAY TRIAL // In a note to developers, Apple informs that it is focusing all of its resources on the iAd advertising platform, and that the company is no longer accepting new campaigns for the Quattro Wireless Network.
A letter sent out to developers (via email) entitled “About Quattro Wireless and the iAd Network” suggests Apple is extremely pleased with the evolution of its new iAd Network, which monitors ad revenue, key metrics, and ad performance from iAds.
iAds are touted by Apple as being rich media ads that incorporate audio, video, graphics, and animation.
“Since the launch of the iAd Network just over a month ago, advertisers and developers have been telling us how much they love this powerful new way to reach iPhone and iPod touch users right in their favorite apps,” Apple’s email reads, according to a report by MacDailyNews.
The Cupertino-based company continues to note that iAds have been very very successful in captivating viewers, as well as advertisers who are now seeing “a huge spike in the amount of time customers spend watching and interacting with ads.”
The ads in question are comparable to television advertising, Apple says.
“We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform,” the letter reads on.
“We are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns,” Apple ultimately reveals.
The transition is to go into effect starting September 30, when Apple will support ads exclusively for the iAd Network, the letter says.
Apple provides documentation for those looking to generate revenue and promote their apps using iAd, and advises current Quattro Wireless developers and advertisers to contact their account manager for questions about this change.
The letter is signed Andy Miller, Vice President, iAd, Apple Inc.