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Apple Approves iPhone MMS in Sweden

Users worldwide are still holding their breath

By Filip Truta, Apple News Editor

20th of November 2008, 20:16 GMT

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It has been revealed that Sweden residents will be the first to benefit from a Multimedia Messaging Service (also known as MMS) for iPhone. Meanwhile, developer Mobispine already has a native MMS app for iPhone users. The only gap left to fill is, of course, a spot in the App Store.

According to Bengt Olsson, Corporate Communications for Telia Sonera's content, the company will provide multimedia functionality for the iPhone within two months, a Macworld Sweden report says. “This will be launching a program that facilitates logging on the wireless network (WLAN),” goes a rough translation of the piece. Olsson is cited as calling Apple's handset “a great success” for the carrier, which “is now working feverishly to reach out to more customers,” the report reads.

“We have had a greater consumer focus and [Telia] is now set even [to] try to satisfy the great interest from the corporate side," Bengt Olsson told the publication.

As most iPhone users should know, Apple has never been very fond of MMS. It's either that, or the company simply has other priorities with the device. Whatever the case, the great majority of iPhone users worldwide want MMS. This has prompted developer Mobispine to create what it calls “the first native MMS app for iPhone.”

“Mobispine continues its strong track record of innovation, and is proud to unveil the first true MMS service for iPhones. We are confident that global operators will find Mobispine’s MMS service for iPhone easy-to-use and profitable,” said Dusyant Patel, CEO, Mobispine. “This new offering will help operators generate revenue, and differentiate their offerings in a highly competitive market.”

From what we gather, Mobispine has mobile operators sold on its application, leaving Apple the only obstacle between iPhone users and MMS. Softpedia is still waiting for confirmation on the app's presence in the App Store. What could be considered good news is that Mobispine already has an application in the App Store, which means Apple has said YES to this developer at least once.

via AppleInsider

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iPhone MMS | MMS | picture | Telia | Telia Sonera
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User opinions:


Comment #1 by: Dave w/ QWASI on 22 Nov 2008, 13:36 GMT reply to this comment

This is nothing new! It's a strange thing. We have an approved app in the store (QWASI Pad), but that doesn't matter. If they want to deny your app, they will. You will find that the “powers that be” (PTB) at Apple are not keen to accepting a true MMS application - we tried with our ActivMMS app submitted months ago to no avail. We hope Apple will change their tune and offer it in the store… but it doesn’t look good getting handed the rejection card. And what makes us different from many other groups submitting apps, QWASI has been delivering carrier-grade SMS & MMS for over 5 years since we are a true mobile messaging company.

ActivMMS

We hope they reconsider and will keep you posted… fingers crossed.

Dave
QWASI

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