Since Apple has the iPod, iTunes, iPhone and other "iThings", I think they may register the trademarks for everything that starts with "i", since you never know what happens in the future, but until the iCar or the iPlane, the time has come for the iTV.

Well, the idea is that the name of this future device is yet to be known, since iTV seems to be only the name of the project, but you won't get to expect a long time, if everything works fine, since the launch of the final product is scheduled for the first quarter of the next year. But, leaving the name issue behind, what are the features that we should expect from this device? Is it going to worth its price, which I am sure it's going to stay as high as most Apple products?

AppleInsider's Katie Marsal wrote that "Apple Computer's forthcoming iTV set-top box may include features beyond streaming content and could have an impact on video similar to what the iPod has done for music, Bear Stearns analyst Andy Neff told clients in a research note Wednesday". Neff also said that Apple highlighted the device we're talking about here fits within its vision of simplyfiyng consumers' use of content, despite the fact that they didn't reveal any specifications of the iTV, as usual. Despite that, Apple already admitted that the device will be able to stream photos, music and podcasts, and the "internal hard disk storage" and "advanced user interface software" have been pointed out as hints.

The future looks extremely interesting, and I hardly wait to find out more about what's currently known as "iTV". All you have to do is save some money for this device, and I'll take care to keep you in touch with the latest news about it!