Apple

Apple's Approach with the AppStore Detailed

Magazine writer weighs in on how profitable and safe at the same time the AppStore business is

By Filip Truta, Apple News Editor

20th of March 2008, 13:39 GMT

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Ever since Apple's boss, Steve Jobs outlined the methods through which the company will be handling the AppStore business, publications (mostly tech-based) have started speculating on its possessive approach and its demanding

of a 30% cut. Roughly Drafted's Daniel Eran Dilger, however, thinks Apple's approach is more than fair and also quite secure.

Tech consultant and writer Daniel Eran Dilger particularly weighs in on Apple's digital certificates and the FairPlay system, which provide authentication that the application comes from an Apple-trusted source, and also prevents pirates from copying apps. The two combined give Apple full control over the way apps are distributed, preventing pirated apps from being distributed, but also disabling malicious apps.

"[Apple has] the same kind of control over developers that the DMV holds over drivers," Dilger says, according to AppleInsider. "If drivers faced no threat of losing their license, there would be no way of holding them accountable to drive according to the law."

Continuing to express his opinion about Apple's certificate granting systems, Dilger mentions BlackBerry maker Research in Motion, Symbian (responsible for Nokia and Sony-Ericsson devices) and Qualcomm as now less attractive firms from a certificate granting system point of view.

As for third-party stores such as the AppStore, Dilger found that Danger and Handango charge between 40 and 70 percent of app sales, depending on the service and of course the number of copies sold. Apple, as most of you should know, charges a mere 30% for offering its platform and to run the service. Devs get an incredibly generous 70% cut, and monthly at that, as app sales grow, or decline.

Dilger also reckons that "Apple has the cohesive platform grabbing the most attention, the most familiar and modern developer tools, and the most most trusted consumer software store."

TAGS:

AppStore | iPhone | application | FairPlay

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