14 DAY TRIAL // AdMob has revealed in its March 2009 Mobile Metrics Report, which focuses on the rapid growth of the Android and iPhone platforms, that growth in requests from devices running the Android and iPhone OS has continued to outpace other platforms in March, despite the relatively limited number of devices on the market.
AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. The Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem on a monthly basis.
According to the world's largest mobile advertising platform, Apple's App Store as well as Google's have both greatly contributed to this growth. AdMob explains that, in March, more than half of Android and iPhone requests came from applications.
Moreover, the first five months following the launch of the Android Market in the US (November 2008 to March 2009) saw Android requests increasing by an average of 47 percent per month. On the iPhone side, requests from the Apple handset increased by an average of 88 percent per month, in the first five months following the launch of the App Store in the US (July 2008 to November 2008).
The comparison of Android to iPhone in the March 2009 AdMob Mobile Metrics Report is based on requests for AdMob ads on the mobile Web and on applications from the HTC Dream (G1) and the iPhone in the US. The launch dates of the two application stores roughly correspond to the launch of AdMob’s in-application ad units.
AdMob also posts a few highlights from the March 2009 AdMob Mobile Metrics Report, which include: – The HTC Dream (G1) generated 72 million requests, giving it 2 percent share of the overall US Market in March. – In the US in March, the HTC Dream (G1) was the number 10 overall device and the number 4 smartphone, after the iPhone, BlackBerry Curve, and BlackBerry Pearl. – The Android OS now has 6 percent of the US smartphone market and is tied with Palm as the fourth-largest OS. – The iPhone generated 8 times more US requests than Android in March. The iPhone platform in total (iPhone and iPod touch) worldwide generated 23 times more requests than Android.
AdMob has recently gone online with a redesigned Metrics site, which readers are encouraged to check out right here.