While last week there was still doubt as to whether the App Store had reached 10,000 apps, it is now being revealed that, having passed this achieved milestone, App Store downloads have now topped 300 million.

World of Apple is reporting that Apple has used print media to advertise the latest goals scored by its App Store, in the US and the UK. A snapshot of the ad in question (posted on Flikr) reveals that Apple's iTunes App Store has hit two impressive milestones since its launch on July 11, 2008:

- The venue now holds well over 10,000 applications and games;
- Over 300 million applications have been downloaded so far.

At the company's conference call on October 21, Apple disclosed that, the following day, users were expected to download the 200 millionth app. Should Apple's forecast be correct, that would put around 100 million downloads on tap for these past 6 weeks. Apple is expected to issue an official report declaring these figures, although it isn't a certainty it will.

Last week, several sources issued reports saying that the App Store had reached the 10,000 applications landmark. According to others' calculations, the venue still had to fill some empty spots to top that figure, pointing out to rejected applications. Trackers like Apptism do a great job at posting everything there is to find on an app minutes into its release. However, not all the applications Apple later rejected have been removed from their listings. For example, the site is currently tracking 11,120 iPhone Apps. Surely, Apple hasn't approved 1000+ apps just this weekend.

Some information about the App Store for newcomers...

The App Store works over cellular networks and Wi-Fi, so iPhone users can wirelessly download applications directly onto their devices and start using them immediately. Applications are sometimes free to download and use, or charged to the user’s iTunes account. The App Store notifies them when updates are available for their apps, just like Leopard's Mail.app does when new mail arrives. The App Store is also available on iTunes www.itunes.com for Mac or PC. By choosing this method to browse apps, users can sync applications to the iPhone or iPod touch using a USB cable.