Microsoft has come to believe that it is not enough just to develop software and decided to try its luck distributing their own creations. In order to accomplish this, the Redmond giant thinks it's best to borrow the concept of App Stores and, of course, as a respectable company, adjust it in ways it sees fit.

At a developers’ conference in Sydney, Steve Ballmer declared that the App-Store and the Apple iPhone had taken over the software distribution industry and although there are plenty of App-Store like distributions, none are offered straight from Microsoft.

Going further with the details, Ballmer also announced that Microsoft is working on a service that allows programmers to distribute their products straight to customers, thus eliminating the “middle-man”. He added that iPhone and Facebook have helped a lot by clearing the path when they started, because not only did they give developers ways to get their software on the shelves but also advertised it properly in order to reach customers. This is exactly what Microsoft plans for their developers.

Apple's App-Stores have been immensely successful right after their appearance; Microsoft will not copy the App-Stores as they will give their own perspective of how these should be functioning, stating that they will not use the open-source WebKit, but alternative ways.

Well, some of the work is already done as Microsoft has a WindowsMarketPlace and worse case scenario, they could plug-in a mobile category and allow clients to install their applications directly in their devices.

Steve Ballmer emphasized that there are other projects currently in progress, and even if he is not allowed to discuss them just yet, the results of the hard work done at Microsoft will be soon out.