14 DAY TRIAL // Research firm Strategy Analytics reveals in a report that Apple's App Store has captured a 12% market share of the mobile applications in 2008. The App Store’s value, however, has proven to be significantly lower due to intense competition between developers, which has pushed down application prices, Strategy Analyctics says.
“The Apple App Store’s favorable revenue share for developers has created a tremendous buzz and fostered innovation. This has excited consumers, inspiring an unprecedented volume of downloaded applications. The downside to this popularity is that with so many developers rushing on board, competition has become fierce and the majority of applications are downloaded for free, or at a very low cost,” David MacQueen, author of this latest report from the Strategy Analytics Wireless Media Strategies service, “How Apple Changed the Market for Mobile Applications,” commented.
“Other handset manufacturers have reacted to Apple’s success by launching their own stores, but in the past it has been the carriers which dominated application distribution. Carriers are now changing tactics, hoping to re-attract developers—leading to a rapidly changing environment where each company category has its own strengths and weaknesses. Apple’s has won the initial skirmishes but the war is far from over,” David Kerr, vice president of Strategy Analytics, added.
Strategy Analytics is a company whose business is to provide timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds.
Recently, Strategy Analytics has released a certain Wireless Device Lab Report, which basically revolves around the idea that devices using touchscreens and accelerometers (like Apple's iPhone and iPod touch) provide an enhanced experience, as far as mobile gamers go. Titled “Innovative Built-In Sensors Drive Enhanced Mobile Gaming Experience,” the full report is available for immediate purchase via Strategy Analytics' website.