14 DAY TRIAL // Google is debuting AdWords for Video, a new extension of its AdWords program which, as you may have guessed, introduces video ads to the mix. Essentially, this enables small and medium businesses to advertise their videos across Google products.
The program has been in testing for a few months, but it is now available to anyone willing to try it out.
"Similar to search advertising—where you pay for clicks and set budgets with bids—we created a new model for video advertising," Google announced on the YouTube blog.
"With Google AdWords for video, you only pay when someone chooses to watch your ad, and you can create and manage video campaigns from the same platform as your search and display ads," it added.
The big news here is that users can now publish video ads from AdWords, which mostly deals with search ads and Google properties. Those that already have an AdWords account can get started right away and create ads to point to their YouTube videos.
Everything that's available in AdWords works with the video ads, you can target them at a particular audience and location, for example, or choose the type of content the video ad will be displayed next to.
There are also plenty of metrics to check out the efficacy of your ad campaign, you can see how long people watch your videos, how many finish them, how many linger on your channel or go to your website and so on.
The nice part about video ads is that you pay only when people watch them, not just for clicking on a link, thanks to TrueView ads. Advertisers can choose from a variety of formats, TrueView in-stream, TrueView in-search, TrueView in-display and TrueView in-slate.
Businesses interested in the new AdWords for video can check out the get started guide here.
