14 DAY TRIAL // Opera is announcing an interesting new technology which aims to bring web video to smart TVs. Dubbed TV Snap, the new technology enables video sites and content creators to target TVs with very little effort.
TV Snap is aimed at Opera's TV Store, an HTML5 app store. With TV Snap, anyone can create an app for their video content.
The feature debuts with support from Dailymotion, which is making it possible for its users to package their channels for Opera's TV app store by visiting a dedicated page.
The tool is aimed at content owners who want to reach new audiences but don't have the expertise or budget to create purpose-built apps and is open to Dailymotion users.
"Video has proven to be the most popular app category for Smart TV audiences, and it’s no wonder, as larger TV screens can bring viewers up close and personal with their favorite online content," Aneesh Rajaram, senior VP for TV and Devices at Opera, says.
"Opera TV Snap will help brands and content owners effortlessly reach new audiences, while bringing a greater choice of popular video to viewers. I can’t wait to watch the latest highlights from my favorite sports teams and music artists directly on my Smart TV," he adds.
Opera has been undergoing some interesting changes lately, as it fights to reinvent itself for the modern web. It's got a brand new mobile browser, it just debuted a new Chrome/Chromium-based browser on the desktop, and so on.
But the company has always done good business on embedded devices, like TVs, set-top boxes, or game consoles. And, while it may not be the part of its business that gets the most attention, it continues to be an important asset of the company. With smart TV numbers set to continue to grow in the coming years, it seems like a safe bet.