About a year ago, Boots registered incredible sales with its newly released No 7 Protect & Perfect Intense Beauty Serum, an anti-ageing cream that was scientifically proven to actually work with wrinkles, as opposed to countless similar products on the market. Costing £20.50, the Boots product has just been beaten by a cream that comes at a fraction of the price, the new “miracle cream” as the Daily Mail calls it, Aldi’s Lacura Multi-Intensive Serum.
New research cited by the publication pitted Protect & Perfect against Lacura and, quite unexpectedly, the latter came out as the winner. The Boots product remains, though, a leader on the market of anti-ageing products, coming up in second place in terms of efficiency with all signs of old age. Still, since the difference in pricing makes Lacura (£3.49) by far the best option, it’s no wonder sales for it have increased by over 2,100 percent since the results of the study have been made public.
“Boots Protect And Perfect anti-ageing serum has been kicked into second place by a rival costing a fraction of the price. Aldi’s Lacura Multi-Intensive Serum is better than Protect And Perfect at reducing the appearance of wrinkles, according to a study. The serum is one of the cheapest around but beat 2,000 rival products in a series of blind tests. The Boots Protect And Perfect Intensive Serum came second. At £20.50, the Boots serum is six times more expensive than the Aldi version, which costs £3.49,” the Mail says.
“Aldi claims the serum’s combination of shea butter, macadamia nut oil and vitamins C and E smooth out wrinkles and improve the elasticity of the skin. A £1.99 face cream in the supermarket chain’s same range is also selling out fast after coming top of its class. Sales of the Lacura Shimmering Day Cream, which claims to make skin look more even and radiant, are up by 1,581 per cent,” the publication further says.
As also noted above, the results were achieved after 1,000 women blind-tested about 2,000 face creams. Products were put in unlabeled containers, with the same product going out for testing to ten women. After a period of using it, participants were asked to answer questions like whether they had noticed significant improvement in the appearance of the skin, whether female relatives and friends noticed it too and if they’d buy a new container of the product after they were done with that one.