As you can easily see from the photo, the music player has a special design which presents a striking resemblance to our beloved iPod with its perfect tailor-cut lines and beautiful screen.

The unit ships with the inevitable choice of black and white color cases, weighing 88g and measuring 10.1 x 4.8 x 1.4cm.


However, LG's alternative is made keeping in mind Apple's ideas. This is why it also has superb curves and a touch OLED screen. The player has a microphone, a line-in port for recording, and an FM radio too. It is also compatible with MPEG 4, video encoded in AVI files, and can display almost perfect JPEG pictures and text files. LG claims a battery life of up to 30 hours' music playback, down to four hours if you're watching videos.

The MFJM53 is primarily a Windows Media unit, supporting tracks with and without DRM. But it's also compatible with MP3, WAV, Linux, Ogg, and, according to LG, the player will only run with a Windows XP/2000 PC.

Weird is the fact that LG has released an iPod alternative silently… I wonder why the company chose such a defective approach, so different from another Apple competitor - Sony.

Sony is really trying to take over iPod's market share... But we all know that this will be, at least, a "Mission Impossible".

After releasing in April the "lighter size" Walkman series featuring an exclusive quick-charge technology that gives three hours of battery life in just three minutes of charging, as the MP3 players are capable of 28 hours of playback in the ATRAC3 format and about 27 hours in MP3 format, the manufacturer unveiled a "big audio player" - NW-A1200 - with a storing capacity of 8GB.

The new Sony walkman NW-A1200 is the first Sony player to offer 8 GB of memory space and an astonishing 20-hour battery life, as it is meant to be iPod's nano challenger.