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January 13th, 2012, 15:12 GMT · By

Anno 2070’s DRM Requires a New Activation for Every Hardware Change

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Anno 2070's DRM is now even more restrictive
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Ubisoft’s notoriously restrictive digital rights management (DRM) system strikes again, as Anno 2070 now requires owners to activate the game every time they make a change to their computer’s hardware configuration.

Anno 2070 was released late last year on the PC as a new installment in Ubisoft’s long running strategy series. While it was once again stuck with the company’s infamous anti-piracy measures, which requires activations and online verifications, most users didn’t really complain.

Now, thanks to Guru3D, a nasty ‘security’ feature has been uncovered about Anno 2070’s DRM system. It seems that, unlike other technologies which just keep count on the actual PCs on which you activated the game, Ubisoft’s program takes into account even your actual hardware components.

More specifically, in case you have activated the game on a PC with an Nvidia graphics card, just like the guys from Guru3D did, and have decided to swap it out for another graphics card (from ATI or a different NVidia model), once you want to start up the game, you’re required to activate it once again.

Seeing as how you only have 3 activations on a regular copy of Anno 2070, this means that just a few upgrades would prevent you from playing the game you paid for.

Ubisoft took into account such a problem, however, but instead of removing this harsh limitation, it asks customers to contact its customer service and request that their activation limit be removed. Guru3D did this, but it has yet to receive an actual answer about its activation problem.

The website also contacted its local Ubisoft branch in the Netherlands, explaining the issue, but the studio just shrugged it off and told it to wait for a response from Ubisoft’s global customer service.

“Sorry to disappoint you - the game is indeed restricted to 3 hardware changes and there simply is no way to bypass that,” the company said.

This isn’t the first time Ubisoft had problems with DRM, however, as the older Assassin’s Creed 2 or Assassin’s Creed: Brotherhood titles required a permanent online connection even if you wanted to play the single-player campaign. Ubisoft later removed such limitations, but it’s unclear if this is going to happen with Anno 2070.

For what it’s worth, Anno 2070’s DRM system was cracked by video game pirates, who are now able to enjoy the game without worrying about online activations or hardware changes.

FILED UNDER:
Anno 2070
DRM
Piracy
Ubisoft
PC

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READER COMMENTS:


Comment #1 by: Cujo on 18 Jan 2012, 10:22 UTC reply to this comment

I really feel bad for this stupid company called Ubisoft.. they don't seem to have a clue what "customer appreciation" is.. I hope very much for them to go bankrupt.

Comment #1.1 by: xd on 03 May 2012, 23:31 GMT

If they go bankrupt we wont be able to play good games they make


Comment #2 by: The MaD HaCkER on 01 Feb 2012, 15:05 UTC reply to this comment

WOW! What a great reason to play something else!


Comment #3 by: 4ndy on 21 Mar 2012, 05:17 UTC reply to this comment

And they wonder why pirates cracked their code at such a speed? They gave them a reason to!

Use the game you paid for that you can't play beyond three upgrades?
Or, use the pirated version that has none of these issues and is generally considered better because of this?

... Ubisoft... you should take a look at the facts here. Give some people incentive to use your version. Not reasons NOT too... Or else your market audience will not even consider buying ANYTHING from you ever agai-Wait... you're a business... you should know this already! Easier to keep your current customers than to get new ones! Business 101! Loose your current audience of customers... and the business will fall pretty quickly!

Why are all the big companies forgetting the basic rules of business? Seriously? Bioware (EA) with ME3, Ubisoft with the DRM here, even DICE for a moment there with BF3 last year...

... I think certain people (The people in charge!) need to go back to school. Everyone will benefit from this.

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