14 DAY TRIAL // Just the other day, the first photos from Jennifer Aniston’s campaign for her first fragrance leaked online before the official release. As the actress traveled to London to introduce the perfume at Harrods, a last minute change occurred, as the perfume’s name was altered from Lolavie to Jennifer Aniston, the Independent writes.
Though she never explained the meaning behind the rather unusual name, speculation had it was thought to mean something like “laughing at life.” Either because it was too vague a connection between the name and the meaning, or because it came to close to Marc Jacobs’s Lola, the perfume will now be called Jennifer Aniston. Aside from the fact that this is truly a last minute change of plans, it seems that the marketing team is also hoping it goes by unnoticed, because no announcement has yet been made, the aforementioned publication suggests.
“Actress Jennifer Aniston’s first fragrance, which launches July 21 at British department store Harrods, will simply be called Jennifer Aniston, not Lolavie as previously publicized. Fans, who have been gearing up for the meet-and-greet with the star, could not be any more confused, after multiple names including Aniston, Lola Vie, or even Lovavie, were previously circulated, before Lolavie was communicated as the official name of the scent and printed on the campaign and flacon pictures,” the Independent reports.
“There is no official word on the reasons for the change, but respected fragrance blog The Scented Salamander writes that ‘we can only speculate that the fragrance marketing teams decided the idea of the name was cute but would be constant fodder for psychoanalysts, bloggers and tabloids. In the UK, the latter are famously fierce. They would have probably gone digging in her trash bins to see if they could dig out a reasonable explanation for the name Lolavie.’ A new picture of the flask, sent out by the Harrods press office, doesn’t carry any name at all,” the publication further writes.
However, if fans happen to be too confused about the name of the fragrance they’re buying, perhaps just knowing that Aniston herself (sort of) created it should be enough to sell them on to it. When asked about what it was like to get her own perfume, the star said she did not want to be like the rest of celebrities out there and just put her name on the bottle, so she literally got involved in every step of the process of creating it.
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