14 DAY TRIAL // Fashion is pushing gender boundaries once more. Andrej Pejic is 19 years old, hails from Serbia and has features similar to those of legendary supermodels like Cindy Crawford and Kate Moss. Andrej is also a boy – and the latest face of Marc Jacobs.
In light of the announcement that he’ll be fronting Marc Jacobs campaigns from now one, The Daily Beast is running a story on him and the androgynous trend that is now taking the fashion industry by storm.
Andrej will be featured in Marc Jacobs ads next to stunner Karolina Kurkova, but it’s not just this new gig that’s getting him at the top of every casting agent’s list, the e-zine says.
He’s part of a trend called “femiman” that’s sweeping the fashion world as we speak, which sees androgynous (to the point of uncanny) models reach prominence.
Fashion is becoming gender-bending once more, blurring the lines that have, so far, held male models separate from female ones. In fact, a new gender is beginning to emerge, and the gorgeous Andrej is the posterchild for it, The Daily Beast writes.
“He has Cindy Crawford’s face and Kate Moss’ body – give or take a few parts. He debuted in Jean-Paul Gaultier’s Paris show year, and since then has appeared in three consecutive spreads in French Vogue, Italian Vogue, and Turkish Vogue,” the e-zine says of Andrej.
“Pejic is part of fashion’s new ‘femiman’ trend, the latest in a new crop of gender-bending models who have risen to prominence in the past few seasons,” says the publication.
Just months ago, Lea T, once going by the name of Leo, a man, was included in several Givenchy ads and thus became the first transgender to do high fashion.
Of course, the fact that she was Riccardo Tisci’s assistant also helped – but her good looks and model features did the rest.
In this, The Daily Beast sees a new trend on part of the industry to forget about what’s distinctly male and what’s female and to go for models that have qualities from both.
“Fashion has embraced the gender-bending model – but Pejic stands for something larger, and is not just the face of a passing trend or a controversial ad campaign,” says the publication.
“He’s the leader of a new gender fluidity in fashion, in which traditional male and female attitudes are starting to matter less. It’s a message that is being slowly adapted industry-wide – and is resonating with consumers,” The Daily Beast argues.