Jean Paul Gaultier is already at work with his latest muse on a new campaign

Feb 23, 2012 20:31 GMT  ·  By
Andrej Pejic will be the face of Jean Paul Gaultier's men's fragrance Kokorico
   Andrej Pejic will be the face of Jean Paul Gaultier's men's fragrance Kokorico

One of the most surprising, hottest appearances on the scene in high fashion in recent years is undoubtedly Andrej Pejic, the highly mediated Serbian model whose beauty knows no gender boundaries.

As such, it shouldn't come as much of a surprise that he's now the face of Jean Paul Gaultier's Kokorico fragrance, a men's perfume.

Andrej's collaboration with the eccentric fashion designer goes a long way back, as The Telegraph also points out but, even so, having him as the face of a men's perfume could turn out to be a controversial decision.

“JPG is pushing the boundaries even further. Apparently, his favorite fascination – gender-bending Serbian catwalk model Andrej Pejic – has been hard at work in Paris posing as the latest front man of the campaign for British photographer and DJ, Matthew Stone,” the publication reports.

Those thinking that Gaultier is taking too many risks by having Pejic front a campaign for a men's fragrance, consider this: he could be posing as a woman.

“Actually we're being presumptuous here assuming that Andrej will be in man mode, when it's more than likely that he has been cast as the femme fatale to Jon K [Kortajarena, from the previous campaign]'s brooding idol,” The Telegraph points out.

“After all, Gaultier certainly prefers Pejic as a woman having already cast him as the finale bride in his couture show last year and as a tumbling blonde in a trench coat locking lips with Karolina Kurkova in his autumn/winter 2011 campaign,” adds the same media outlet.

Indeed, since his meteoric rise to fame, Pejic has made serious waves both with his feminine and masculine looks, though it seems like somewhat of a general rule that designers prefer to see him in women's clothes.

As far as he's concerned, he's just as comfortable in either.

In past interviews, the stunning Andrej has talked about the challenges of being an androgynous model, and how he knows women in the industry hate him and men probably abhor him.

Even so, he's happy he's able to do something that he likes and that, obviously, pays many times more than a regular 9-5 job, so he's not about to start complaining about it anytime soon.