14 DAY TRIAL // Previously said to be able to become the top-selling mobile operating system in the world in the next four or five years, Microsoft's Windows Phone platform is now expected to be able to overcome Google's Android OS sooner, in a little over two years from now. In a recent report, Pyramid Research explained that Windows Phone should be capable to top Android sales in 2013, due to a great boost in sales starting with this year.
Pyramid’s Senior Analyst Stela Bokun was the one to claim that Windows Phone would be capable to become the top-selling mobile platform in 2015, and she is also the one to explain that things might have been misinterpreted.
Microsoft partnered with the market's leader Nokia for the delivery of new Windows Phone devices on the market, and this would prove of great help for the platform.
Nokia is expected to deliver cheaper Windows Phone devices on shelves, something that would accelerate adoption, helping the OS grow faster than originally expected.
However, Nokia won't be the only manufacturer to support Windows Phone, the analyst claims. With more devices launched, the platform would become widely accessible, and adoption will increase.
“With the change in the price of WP devices, and the multivendor strategic approach of Microsoft, the main advantage of Android – scale – may be removed,” Stela Bokun wrote on Pyramid Research’s blog.
“When Nokia 'enters the room' with new WP-based devices, there will likely be much traction about its new 'clothes and shoes,' which will be a good jump start for the new era of WP devices.”
Pyramid Research forecasts smartphone sales individually in 51 markets around the world, and they claim that the findings do not have such a large error margin.
In all fairness, Google needed only 2.5 years to bring Android to the top of the market, and Microsoft might be able to make a similar move as well.
“Even though WP will maintain the leadership from 2013 through 2015, the battle with Android will be fierce going forward and will result in many overtakings and ties between the two operating systems going forward – all at the expense of iOS and BlackBerry, which will experience a losing streak,” the research firm notes.
