14 DAY TRIAL // CEO Steve Ballmer has pushed Microsoft into a new massive reorganization process whose sole purpose is to ensure a growing profit on the long term, especially because new products are on their way.
Al Hilwa, an analyst for the International Data Group, told the Washington Post that Ballmer is actually copying Google’s and Apple’s strategies, as the two long-time Microsoft rivals have already tried to make their internal divisions work closer on a number of projects.
“The divisions realized they had to align more closely,” Al Hilwa explained. “Apple and Google are less divided.”
Microsoft is indeed embracing a similar strategy, but Ballmer is also trying to move the whole company closer to the devices and services concept he talked about so much lately.
New hardware devices and more cloud-based storage services are coming, so an internal reorganization is actually a must-have for the Redmond-based company.