A new report coming from investment firm Sterne Agee says that in the coming months the video game line-up from publisher Activision Blizzard will show more diversity, with the company working hard to make sure that it has more profit sources than the Call of Duty franchise and the MMO World of Warcraft.
Arvind Bhatia, who is watching the video game industry for Sterne Agee, has said in an note to investors that the launch slate “will look much more diversified over the next 12-24 months”.
The analyst says that one of the most exciting projects of the coming months is Skylanders, the game which is based upon the well-known Spyro character and will also incorporate a full line of toys.
Bhatia says Skylanders “is apparently testing very well with kids.”
The report also talks about the future MMO project Titan from Blizzard and says that the game, which might be launched as early as 2013, might be geared towards the casual audience, which might imply a free-to-play model or just a simplified game structure.
The Activision Blizzard line up will also benefit from the upcoming launch of Diablo III, the hack and slash game that has been long delayed and is slated for late this year, and from the announcement of the new first-person shooter game that Bungie is working on.
Bhatia says that diversification is important for
Activision Blizzard because of the upcoming launches of two Electronic Arts made titles, Battlefield 3 and Star Wars: The Old Republic, which are specifically targeted at the audience that is currently enjoying Call of Duty and World of Warcraft.
Electronic Arts has been pretty vocal about the technology and the gameplay included in Battlefield 3 and has repeatedly stated that the game will allow it to take the first-person shooter crown from Call of Duty.
Modern Warfare 3 will be launched during the fall alongside the Elite subscription service.
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