14 DAY TRIAL // Amy Winehouse may not be a style icon, given that she’s often seen in the same (some say dirty) clothes and shoes, but one thing is certain: she does have a style of her own and many would love to replicate that. With the help of British label Fred Perry, Amy Winehouse will be leaving her mark on the fashion industry later this year, when her collection comes out, as WWD can confirm.
The line is made of 17 items that Amy herself would wear or has already donned on some of her many public appearances. This includes polo shirts and checkered pants, mini dresses and tight tops – and all will become available later this year, in October, for prices that will enable all Winehouse fans to dress like their idol. A joke that obviously writes itself here but that must be mentioned nonetheless is that the beehive and the ballerina shoes are sold separately.
“In a palette of mostly black and pink, the 17-piece collection includes a girlish twinset; slim, thigh-skimming pencil skirts; capri pants, a mini bowling dress, and Fred Perry’s signature polo shirts (‘collars are most definitely raised,’ the press release effused). The collection, which will wholesale for between about $32 and $150, will continue over four seasons and be sold in Fred Perry Authentic boutiques as well as through select wholesalers globally,” WWD writes of the upcoming line.
“Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand’s own historical reference points. She is a loyal fan of classic Fred Perry product[s], so that is what the designs were focused on developing. We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details,” Richard Martin, Fred Perry’s marketing director, explains for the fashion publication about the partnership with Winehouse.
In short, the collection will represent Amy’s first foray into the fashion world, one that will be highly personalized, Martin assures fans. One could almost say – and Martin actually does – that it will have “Amy’s handwriting” on every item, in the sense that the singer was actively involved in each stage of the creative process.