Fans of pimped out cars will soon be able to access cool new content on customized mobile handsets. Amp'd Mobile and DUB Magazine announced a long-term, multi-tiered partnership to enhance the mobile lifestyle of aftermarket automotive enthusiasts.

Amp'd Mobile has set forth a deal with DUB that will result in custom created exclusive content, edgy co-branded wireless handsets, visionary concept cars. The partnership allows Amp'd Mobile subscribers to personalize their mobile lifestyles with a broad array of DUB content. A dedicated DUB entertainment channel will offer programs on celebrities and their cars, automotive trends, music videos and DUB-centric 3-D mobile games. Also, Amp'd and DUB will work together to produce original content such as "DUB Celebrity Rides" and "DUB Mobile Model Search." For the first time, Amp'd Mobile subscribers will be able to set the trend and purchase innovative DUB co-branded handsets. To complement the handsets, specially designed accessories will be offered.

Taking this relationship to another level, the two brands have agreed to produce visionary concept cars showcasing not only the latest in urban automotive trends but featuring Amp'd Mobile technology and products, as well. Amp'd Mobile phones will connect to a unique in-car audio experience and will allow the download of music and video from the Amp'd Live service to plasma screens throughout the vehicle. Additionally, users will be able to view 3-D games playable from the Amp'd handsets on in-car plasma screens.

Amp'd Mobile will also be the official mobile phone sponsor of the 2006 and 2007 DUB Magazine Custom Auto Show and Concert Tour. Live mobicast coverage of the nationwide tour showcasing celebrity cars and music concerts will be available on "Amp'd Live" and the DUB entertainment channel.