As Gaming TV Looms, Apple Is Building Its Own Content Delivery Network

Reports indicate Apple wants full control over how its content is distributed

By Filip Truta on February 4th, 2014 13:01 GMT

In usual fashion for the secretive Cupertino giant, Apple is looking to establish its own Content Delivery Network (CDN) to eliminate iCloud issues and continue its foray into the television industry, according to two separate reports.

Analyst Dan Rayburn with Frost & Sullivan has released a research note according to which “...part of Apple’s reasoning for building their own CDN is because of performance issues with iCloud, with Apple wanting to have more control over the QoS of content going to their devices.”

Indeed Apple has been having CDN issues for the past few years. Some examples stretch all the way to its Support Downloads site where, for one part of the world a download is available, whereas for another it is not.

“Apple already controls the hardware, the OS (iOS/OS X) as well as the iTunes/App store platforms. Right now they control the entire customer experience, except for the way content is delivered to their devices,” the analyst continues.

Rayburn believes Apple wants more control and security, and getting its own CDN up and running is a major step in that direction.

But that’s not all it’s planning to do with this new Content Delivery Network, according to the Wall Street Journal, whose sources say the initiative is also to further push Apple into the television space.

Amid rumors of Apple introducing a new box with gaming capabilities, the WSJ confirmation couldn’t have come at a better time.

“Apple is stitching together a network of Internet infrastructure capable of delivering large amounts of content to customers, giving the company more control over the distribution of its online offerings while laying the groundwork for more traffic if it decides to move deeper into television.”

The paper says the Cupertino giant has been hiring networking experts for a while now to secure bandwidth in the long run.
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