14 DAY TRIAL // Amazon is adding another product to its ever expanding set of cloud services, users and businesses will now be able to send large number of emails via the Amazon Simple Email Service. The product is aimed at those needing to send bulk email effectively and without having to tackle the hassle of building your own solution of the cost of other third-party options.
"Customers have consistently asked us for the ability to send large quantities of high-quality email from Amazon EC2. Amazon SES makes it very easy for businesses to send email from applications running on Amazon EC2 and other AWS services," Adam Selipsky, Vice President, Amazon Web Services, said
SES is seen as complementary service to existing customers of the storage and computing service EC2 or the other products Amazon Web Services offers.
The service itself is free and existing customers get 2,000 emails per month each day as long as the emails come from an EC2 instance or the new Elastic Beanstalk, as long as they haven't went over their allotted monthly free bandwidth.
Beyond that and for emails originating elsewhere, pricing is $0.10 per 1,000 emails.
"With Amazon SES, businesses no longer have to worry about the details of building and maintaining their own email-sending solution or negotiating and paying for expensive outside email services. Instead, they can focus on improving customer communication and reducing costs," he added.
For potential customers, the usual cloud pitch applies, no infrastructure costs, pay as you go and only use what you need. Everything is set up and all you need is to build a way to access the API.
One specific advantage is that Amazon's email service already complies with the various requirements ISPs now have in order to combat spam. The main advantages over other similar services are no upfront costs and the flexibility of paying only for what you use.