Rather than “normal” multimedia devices, Amazon sells its Kindle Fire tablets as platforms that put owners in contact with its large collection of items available for sale.
That includes a high number of apps from a variety of software developers.
The latest way that Amazon is assisting both owners and app makers is the Device Targeting project.
In short, it helps developers make and sell apps for a specific product. A program that works well on the Kindle Fire HD
may not be as easy to handle for the Kindle Fire, due to screen sizes and whatnot.
Thus, developers may want to make different versions for each product. Device Targeting makes sure that only the appropriate version is displayed when someone accesses the app store from one of the tablets, so it's all less “confusing.”
to read all about it.