There's no doubt that Amazon's Kindle devices are very popular and this is true for the new Kindle Fire as well. But that doesn't mean that Amazon can't remind us of just that.
With Black Friday over, but with Cyber Monday promising big sales as well, Amazon decided to do some boasting.
It says that Kindle sales went through the roof, the company sold four times as many devices on Black Friday than it did last year. Of course, last year was a record day as well.
What's more, Amazon is claiming that it has sold "millions" of latest generation of Kindle devices since they were launched. Amazon doesn't reveal actual numbers though and never has for its Kindle devices.
"This Black Friday was the best ever for the Kindle family and the popular Kindle Fire remained the bestselling product across all of Amazon since its introduction 8 weeks ago," Amazon boasted.
"Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com," Dave Limp, vice president at Amazon in charge of the Amazon Kindle program, said.
"Black Friday was the best ever for the Kindle family – customers purchased 4X as many Kindle devices as they did last Black Friday – and last year was a great year," he added.
There isn't a whole lot of info in Amazon's announcement, there never is when it comes to the Kindle.
Amazon did say it sold millions, but that's what everyone was already expecting and believing. The fact that it sold four times as many Kindles, a lot of the new sales being attributable to the Kindle Fire, no doubt is encouraging for the company, but it doesn't really say anything to anyone else.
Especially since comparing last year's numbers to this year's sales, which also include the Kindle Fire tablet along with the regular ereaders, isn't really relevant.