14 DAY TRIAL // Last week when Amazon launched its fresh host of new products, we also reported about the change in nomenclature related to these devices.
Back then, it seemed Amazon dropped the Kindle moniker for its budget tablets lineup, in an effort to homogenize its mobile ecosystem under the “Fire” umbrella, a moniker that is used to describe its first smartphone product.
Amazon now calls its high-end tablets Fire HDX
However, Amazon seemed willing to continue using the Kindle moniker for its high-end line of slates, the HDX family.
Apparently, this is not going to happen. As reported by CNET, Amazon wants to utterly differentiate its line of tablets/smartphones from that of eReaders.
So the company is dropping the Kindle banner for all tablets, including the HDX bunch and you better get used to the idea.
Amazon apparently wants customers to make a clear distinction between its line of cheaper Kindle eReaders and tablet products which are bound to cost more (especially if we’re thinking of the HDX lineup).
Amazon wants to focus on the "losing" side
It’s a bit mind-boggling why Amazon would want to approach things like that. As we argued in an earlier piece, the company’s business heavily relies on its “Kindles,” but now the tech giant wants to further the ties with the Fire line of devices, which includes the Fire TV and Fire Phone.
Why would Amazon want to do that is beyond our grasp, since the Fire Phone proved to be an utter fiasco, while the Fire TV isn't such a popular device to begin with.
To make the point more obvious, last week Amazon launched the Kindle Voyage eReader, which constitutes the company’s comeback after more than a year since upgrading its flagship digital readers.
The eReader hasn't been out long (a week or so) and is already backordered on Amazon, which constitutes further proof that the Kindles will remain Amazon’s champions and this is unlikely to change.
So why would Amazon want to associate its tablet line with the loser side? Your guess is as good as ours at this point.
In the beginning, Amazon said it chose the Kindle name for its mobile products, because it wanted costumers to conjure up images of warmth whenever they thought of the device.
However, the fact they have now upgraded things to “Fire” indicates that the retail giant hopes to bring in more Steam.
For some customers, the transition in nomenclature has been a little bit confusing and we know we have troubles naming Amazon’s latest batch of Fire tablets.