Amazon wants to make sure Kindles will be made available to everybody

Jun 11, 2014 12:22 GMT  ·  By

Craving to have a Kindle or Kindle Fire in your life, but despite these being affordable devices, you just can’t squeeze them in your budget?

Well, if you’re lucky, Amazon might throw in a helping hand and grant you the ability to purchase either a Kindle or a Kindle Fire on an interest-free payment plan.

The company is apparently running a targeted promotion which is available only for select customers, so before getting all excited, you should verify if you’re eligible first.

How does the “Get Kindle now, pay over time” plan work? Simple, you will have to pay 20% off the purchase price over a period of five months, each month.

So if you don’t want to spend $69 / €51 outright, you will be able to cut down the price into five different payments, each consisting of $13.80 / €10. Shipping taxes will be added to the first payment.

Last year before Christmas, Amazon ran a similar promotion with the Kindle HDX, which is offered with a much larger price. So what happens if you don’t pay up? Well, last year, Amazon said it would discontinue access to Amazon services, in case customers didn't hold on to their end of the deal.

Amazon is constantly and actively trying to expand its customer base with deals and offers. Not so long ago, the company was involved in another program, which let select customers try out the Fire TV for 30 days without having to pay a dime, in the hopes that towards the end of the trial, people will be convinced they needed such a gadget in their life.

Actually, Amazon did the same with its latest Kindle Fire HDX tablets. The company has also been working alongside with carriers like Ting, so customers can pay their bills via Amazon Payments.

It seems like the company is doing everything in its power to make shopping for a Kindle device the smoothest experience ever.

If you’re eligible for the free-installment plan, you won’t even have to worry about credit. Amazon has open access to your account history, anyway.

Nevertheless, it appears counter-intuitive to offer to five split payments for a $69 / €51 device. Amazon is presumably hoping future Kindle customers will be likely to continue spending cash in the Amazon products and services.

But would somebody unable to pay $69 / €51 outright be interested in spending an additional $10 / €7 in eBooks? Anyway, who are we to judge? If you think this deal might benefit you, head on to this Amazon page to see if you’re eligible or not.