Amazon.com, Inc. has announced the availably of the “Kindle Store,” a platform optimized for iPhone's Safari web browser. The new Kindle Store has been designed with the size and shape of the iPhone in mind, offering iPhone and iPod touch users quick and easy access to Kindle Store’s 280,000 books.

Currently the most popular application of its kind for the iPhone (with over 20,000 user ratings and 1,032 reviews), Kindle for iPhone and iPod touch allows owners to read Kindle books using the simplest interface possible. With the Kindle iPhone app, users can:

– Shop for hundreds of thousands of books directly from the Kindle Store, using Safari. Customers can also purchase directly from their Kindle, or online at http://www.amazon.com/kindlestore;
– Access their entire library of previously purchased Kindle books stored on Amazon’s servers;
– Adjust the text size of books;
– Add bookmarks and view notes and highlights.

Now, with the availability of the Kindle Store, iPhone users can shop Kindle’s massive selection of books on the iPhone and iPod touch, using the Multi-Touch interface and controls. Amazon's Whispersync technology saves and synchronizes Kindle customers’ bookmarks across Kindle, iPhone and iPod touch, so they always have their reading material close to them.

“The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them,” Ian Freed, vice president, Amazon Kindle, said. “The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We’ve been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we’re excited to do that today.”

Download Kindle for iPhone via iTunes (Free)

Visit the Kindle Store